In 2016 Mazda launched a new car – the Mazda CX-3. We let the Koenigsegg test driver Robert Serwanski guide you through the new features and functions of the car via a VR car simulator. The simulator was placed in several airports in the launch campaign.
Nike - Hypervenom / Interactive ads
Nike Hypervenom 2 is a new football shoe, during their launch we connected a camera array rig of 24 cameras to a slowmotion camera shooting 600fps. We let people shoot a ball towards a target with their new shoe and have a laser measure the speed. The footage and information we put together in a AE template rendering out aprox 240 movies in 5 days to a real-time ad on Forza Football.
Adidas - 360 shop
Parapix helped Adidas build one of the worlds first interactive virtual reality stores. The interactive virtual reality store was an extension of the physical flagship store in Stockholm. From Adidas website the customer walked through the store guided by experts and influencers that spoke about the products. You were are able to explore, interact and buy selected new products directly from the VR-experience.